NATICK, MASS. (February 2, 2009) – Cue the laughter and giggles. Snip-its (www.snipits.com), the fastest growing franchise of children’s hair salons in the U.S, will open its first West Coast location in Palo Alto, California on March 2 at Town & Country Village located at the corner of El Camino Real and Embarcadero Roads. Designed to ease the haircutting fears of children, Snip-its is an entertaining and magical destination for premium children’s haircuts and cosmetic/spa services. The 1700 sq. ft. salon will offer a complete line of natural hair care products plus two children’s party rooms for memorable birthday parties.

“I’m thrilled to bring the high-quality Snip-its concept to California. Snip-its is a magical experience for kids that turns an ordinary hair salon visit into one that ends with a smile,” said Snip-its Palo Alto owner Daniel Liberman. “Moms can feel good about visiting Snip-its. Not only do we have specially trained hair stylists, but kids can look and feel their best with our many services, such as manicures, pedicures, hair wraps and cornrow braiding. I look forward to Snip-its becoming apart of the community.”

Snip-its offers children a no-tears haircut experience that’s weaved with vibrant colors and reminds many customers of a Saturday morning cartoon. The salon interior features a cast of Snip-its own branded animated cartoon characters: Snips, Jean Luc le Spritz, Curly Comb, Flyer Joe Dryer, the Clip-ette Sisters, and Maranga Mirror plus animated videos, salon-tailored educational computer games and ‘cushy’ parents chairs so Moms can sit nearby. At the end of each visit, children receive a prize in exchange for a lock of hair from the ‘Magic Box.’

“Snip-its caters toward entrepreneur spirits and Daniel is a perfect example of an owner with the drive and determination to succeed,” said James George, the CEO of Snip-its. “We wish him much success.”

Snip-its was founded in 1995 by California native, Joanna Meiseles, the daughter of Hollywood producer, Robert Blumofe credited with the movie, Yours, Mine and Ours and the granddaughter of famed comedian Jack Benny. After a heartbreaking visit to an ‘adult’ salon with her then young son, the first-time entrepreneur established the entertainment-styled salon with the goal to make children’s hair care a positive fun-filled adventure for families. The Palo Alto location marks the 67th Snip-its location.

The Snip-its Corporation, based in Natick, Massachusetts is designed to untangle the haircare challenges of children and their parents. It provides the best customer service and a guaranteed great time for both kids and parents. The company has served more than one million children in 23 states. In 2007, Snip-its was named the 30th fastest growing franchise in the U.S. by Franchise Times Magazine. For more information or franchising opportunities, visit www.snipits.com or call 877-SNIP-ITS.

About Snip-its

Snip-its, originally headquartered in Natick, Mass., was conceived by creator and founder Joanna Meiseles in 1995. In 2010, Snip-its relocated its headquarters to Eden Prairie, Minn., under the direction of President and CEO, James George, who has been involved in the franchise and hair salon industry for the past three decades. The five original Massachusetts locations have been joined by seven more locations for a total of 12 in Massachusetts and nearly 20 locations in New England. The chain has expanded nationally to approximately 65 salons in 26 states and continues to offer numerous franchise opportunities throughout the U.S. For more information about franchise opportunities, email Kim Ellis at kellis@snipits.com. For further information about Snip-its in general, visit the website at www.snipits.com or call toll-free 877-SNIP-ITS.