Real Estate
Demographic Requirements
Snip-its target clients are middle to upper-middle class families with children ages zero to nine. Suburban markets with 15,000 to 25,000 children in the primary trade areas are ideal markets for Snip-its salons.
Shopping Center
Snip-its salons are ideally located in regional shopping centers such as Power Centers and Lifestyle Centers that draw customers from a wide trade area and have a good mix of tenants that cater to moms and kids. Although Snip-its are destination shops, the centers must be high visibility, high profile malls with easy access, adequate parking, and good signage. Smaller strip centers located in close proximity to super-regional shopping centers are also strong candidates for Snip-its locations. Upscale quick-service food offerings are excellent adjacencies for Snip-its.
Layout
Specific location criteria are 1,500 square feet with a minimum of 18 feet of storefront. Endcaps generally do not work for Snip-its. For most new construction projects, Snip-its prefers a shell space with tenant allowances for construction.
Snip-its is the ideal tenant
- The children's sector of the hair care industry is the fastest growing market segment, and Snip-its is the fastest-growing chain of children's hair salons in the country.
- Snip-its has a strong presence in more than a dozen major markets with plans to expand rapidly.
- Snip-its customers are extremely loyal, with more than 65% returning every six to eight weeks.
- Snip-its is a destination business that draws over 23,000 families to shopping centers annually.
- Snip-its draws from a wide trade area, bringing new customers to each shopping center it enters.
- Snip-its often runs a wait time of thirty minutes or more, affording customers the time to shop other businesses in the shopping center. All co-tenants appreciate the Snip-its customer draw and the time and money Snip-its customers spend at other stores.
